 |
FOUNDING MEMBERS
|
PDS Development Corporation
Founding Membership is limited. Sign on now! |
Become a member of SBNYC and list your recent press and upcoming events in the newsletter! |
 |
Local SBNYC Joins National BALLE
September marked SBNYC's induction into the national organization Business Alliance for Local Living Economies, most commonly known as BALLE ("bah-lee"). As a member of SBNYC, you are part of a national group of 15,000 entrepreneurs working to support thriving local economies and sustainable communities. Click here to read the full press release and click the logo below to learn more about BALLE!
We're A Business To Business Network
Jacob Susman, CEO of OwnEnergy, understands that the strength of the SBNYC network exists in member-to-member relationships. When OwnEnergy moved into their new office space in DUMBO in May, they first looked to other SBNYC businesses for goods and services, using Bettencourt Green Building Supplies for their no-VOC paint and conference room table and Go Green Inc. for their weekly cleaning service. In fact, Jacob Susman also looks to SBNYC as a New York City resident, employing fellow member Movers Not Shakers to help him move him and his family from Manhattan to Brooklyn! How can SBNYC members help you operate and grow your business?
Defining Your Market
taken from Values Sell by Nadine A. Thompson & Angela E. Soper
part of the Social Venture Network Book Series
1. Target a specific segment of the population, but be open to adjusting your strategy as your business grows. Your product may initially fit a specific niche market, but consider ways you can eventually broaden your customer base as your business grows. Look down the road - in the early planning stages - and think about how you might offer adidtional benefits that will attract a new segment of the population.
2. Focus on your initial product mission. As you create new products, stay true to your initial product vision. If, for example, your business was founded on creating a product from recycled materials, remain true to this idea as you develop new products.
3. Find out where your customers are and go to them. At first blush, such a prospect may seem overwhelming. The initial step is to determine the types of events that best suit your product. For example, if your product serves a particular type of customer, then locate events that attract that type of individual. It takes time and booth expenses, so target your sales as carefully as possible. Word-of-mouth advertising can be a powerful tool.
4. Keep an open mind. Remember that your product may wind up appealing to customers you never considered in the early planning stages. Be willing to explore new avenues for expansion and ways to best serve these new customers.
5. Connect. Develop relationships with those who are selling your product. If you sell to retail stores, find out what the retailers like about your product and how it enhances their business. Visit their stores as often as you can and get a true feel for their operations. If you can't visit, phone periodically. Again, listen to retailers' feedback and the comments they ar ewilling to share with you about their customers' reactions to your product.
Member Spotlight
www.tristatebiodiesel.com
Tri-State Biodiesel is a NYC-based company dedicated to providing the city and surrounding region with clean, renewable Biodiesel fuel. Founded by local environmentalists and entrepreneurs, Tri-State Biodiesel is proud to bring this exciting new home-grown fuel to the NYC area and to be the first company to market biodiesel to private fleets in NYC. We use a vertically integrated, urban approach to production, making all our products from recycled cooking oils and providing removal of waste  cooking oil to New York City absolutely free of charge. Our fuel can be used in any diesel equipment and in #2 boilers as Bio-heating oil; it reduces emissions by about 75%, and is about 90% less toxic than petroleum diesel. Last year, biodiesel made from our cooking oil displaced about 7 million pounds of global warming gases from the atmosphere and made the air we breathe less toxic. As we transition to a more sustainable city, it is vitally important for local businesses leading the way to support one another to assist in mutual success - by supporting Tri-State Biodiesel you are supporting a sustainable future for New York and a brighter future for everyone!
Members In The News
BBMG
"Branding for Sustainability: New Workshop Series Offers Strategies and Insights for Building Brand Equity and Creating Shared Value"; CSRwire, August 2008
Blue Marble Ice Cream:
"Inside Scoop"; IdealBite, July 2008
Center for the Study of Brooklyn:
"Brooklyn College Sustainability Plan First Visioning Session a Success!"; August 2008
DFB Sales:
"Local Indsutry Overcomes Manufacturing Challenges in NYC By Going Green"; August 2008
dvGreen:
"How To Throw an Eco-Chic Wedding"; Modern Bride, August 2008
"Eco-Friendly Registries"; Elegant Bride, Summer 2008
Energy Solutions International:
"Energy Solutions International, LLC, is proud to announce the
publication of their first eBook: ECO:VATIVE Ideas for Your Office, Your Home, Your Life"
Green Boroughs:
"Class About Sustainable Living to be Offered in September"; August 2008
Green Depot:
"Green Depot Opens First LI Store in Greenport"; Newsday, August 2008
Green Map:
"Open Green Map: Charter the Green In Your Community"; takepart.com, August 2008
"Open Green Map: Social Mapping for Green Living"; ecogeek.com, August 2008
Recyclye-A-Bicycle:
"Bargains on Bicycles"; WCBS News Radio, August 2008
Tristate Biodiesel:
"Urban Environmentalist NYC: Tristate Biodiesel"; www.gowanuslounge.com
Sustainable South Bronx:
"SSBx Announces New Leadership"; August 2008
"Sustainable South Bronx Director Miquela Craytor is on a Green Crusade"; NY Daily News, August 2008
"Bringing Green Collar Jobs to the South Bronx"; Gotham Gazette, August 2008
| |
UPCOMING EVENTS
|
September 17 2008
7-9pm
Brooklyn Green Drinks
@ Center for the Urban Environment
168 7th Street
Brooklyn, NY 11215
September 18 2008
11:30 - 5:30pm
Green Brooklyn 2008
The largest green event in NYC, with over 3,000 visitors - come visit the SBNYC table and meet other members participating in the event!
Discounted exhibitor rates for SBNYC members
Click here to become an exhibitor
September 21 2008
12:45 - 3pm
Green Walking Tour of the East Village & Lower East Side
Presented by Green Boroughs & GreenEdge NYC
click here for more information and to register
September 23 2008
7 - 8pm
Native Plants in Ecological Design
with Marielle Anzelone/Drosera-X
click here for more information
October 7 2008
6:30 - 8:30pm
How To Live Sustainably in NYC
@ Borough of Manhattan Community College
w/ Les Judd of Green Boroughs
click here for more information and to register |
MEMBER DEALS |
Just mention that you are a member of SBNYC and receive:
Blue Marble Ice Cream
10% discount on all purchases
Jane Barber Design
10% discount on your 1st project; graphic design for print or initial designs for websites
IceStone
10% discount on all material for SBNYC members
GreenSpa NY
Corporate Wellness Packages for fellow SBNYC businesses.
Click here for more information on packages and SBNYC rates
PDS Development Corporation
One month free rent for industrial/ commercial/ office/ community facilities at 505 Carroll Street. M1 Zone; 2,500 to 30,000 SF available. For more information, email jdavidsweeny@verizon.net
NYC Web Store
10% discount on all mechandise. Go to www.nycwebstore.com and enter the code SBNYC during check-out!
Management Resources
Complimentary coaching session from NYC-based Management Resources, the business/life coaching partner to the LOHAS Conference and Co-op America’s Green Business Conferences. Criteria and Application (limit: first 3 qualifying applicants)
Center for the Urban Environment: Need help at your business? The Center for the Urban Environment's partner school, The Green School: A School for Environmental Careers, is looking for businesses to join its high school internship program. For more information and to express interest, email fufaro@bcue.org. |
|
|
